What is hype? Where does the word come from?

The first dictionary definition appeared in 1967 and described hype as'excessive or misleading publicity or advertising'. We associate the word with marketing but it also describes how the advertising, news an commentary can combine to create a media phenomenon. 

Clearly one origin of the word is hyperbole or exaggerated statement but there are other interesting roots. 'Hype' was an underworld slang word in the 1920s and continued into the Sixties. According to this usage to hype someone was to short change them and a 'hypester' a conman. 

There was also a possible connection with drug slang: 'hype' being a shortening of hypodermic needle.

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